China Tracker - Safety/Risk Model (Stage One) for Phoenix New Media (FENG)

 Phoenix New Media
 Going Public
Market Segment:
Going Public: 2011-05-12IPO
Lead Underwriter: Morgan Stanley
 Auditor
Auditor: PricewaterhouseCoopers
Number of Auditors (since Jan 1, 2009): 1 
Auditor Resignations (since Jan 1, 2009): none 
 Internal Controls
Internal Controls (Management): not effective
Internal Controls (Audit): not performed 
Senior Management Changes (since Jan 1, 2009): 1 
Number of CFOs (since Jan 1, 2009): 1 
CFO Resignations (since Jan 1, 2009): none 
Main Shareholder (Phoenix Satellite Television (B.V.I.) Ho): HKG:2008 
Ownership Percentage: 52.17%
 Analyst Coverage
Total Coverage: 4 Analyst(s) 
Tier 1 Firms: 2 Analyst(s)
Tier 2/3 Firms: 2 Analyst(s) 
 Indicators
New Shares / Dilution (TTM): 11.50 million17.95% 
Short Interest (2010-06-30): 0.77 million2.19% 
Account Receivables (MRQ): $11.67 million4.27%
 Recent Events
Delinquent with SEC Filings: NO 
Short Seller Attacks (Corporate Governance): NO 
Detailed Fraud Allegations: NO 
 
 Auditor History (since January 1, 2009)
2010-01-01PricewaterhouseCoopers Zhong TianAppointment
 Senior Management Trail (since January 1, 2009)
2010-12-01Qianli LiuCFOAppointment
FENG
Media & Advertising
SAFETY/RISK SCORE
86%
MODERATE SAFETY
Detailed Score: 845/980
Current Price:  $3.62
F10k Day (2011-05-12): -75.46%$14.75
High (2012-04-05): -53.23%$7.74
Low (2012-09-28): 8.05%$3.35
Exchange: NYQ
Market Capitalization: 273.54 mill
Total Shares: 75.56 mill
Float: 31,203,000.00 mill
Last Quarter: 2011-03-31
Revenue (MRQ): 26.10 mill
Net Income (MRQ): 3.31 mill
Op. Cash Flow (MRQ): 3.26 mill
all financial data provided without warranty