China New Media today announced a contract with Casio Group to design, build and maintain an outdoor creative media display for the Company. The total value of the contract is RMB 4 million in revenue over two years beginning in June 2011. "Since the inception of our Company it has been our vision to offer our clients a strong foundation of diversified advertising platforms and have the ability to work in partnership creatively on new outdoor advertisements as we have done with IKEA and now Casio. Our ability to successfully launch and manage such campaigns apart from our traditional advertising platforms differentiates ourselves from our competitors. We look forward to exploring other creative concepts, providing our clients with better service and ultimately creating greater opportunities to increase the awareness of client products, services and brands."
We believe that our strong performance demonstrates the effectiveness of our business strategy of aggressively expanding our media platform into major cities of China, and to penetrate further into the markets where we are established. We expect to see continued growth in 2011.
"We've seen continued growth in our business, the new advertising contracts we have acquired boosted both our top and bottom lines in the double digits, and we have maintained a healthy net margin of approximately 26%. Demand for outdoor advertising platforms remains high throughout China as the economy undergoes a transition toward developing domestic consumer demand. We remain committed to expanding our client base in Dalian, Shenyang, Shanghai, and Tianjin and will aggressively pursue market share in new regions as well."